our team

Alex founded Heritage Growth in 2014 with the goal of creating true partnerships with entrepreneur-owners, built on long-term thinking, shared values and mutual alignment of interests. He brings over 30 years of private equity, investment banking, commercial lending and business operating experience to Heritage Growth. During this period, he has personally invested in and helped build 14 private companies that generated over $800 million in annual revenues and completed over 70 M&A and financing transactions valued in excess of $7 billion. Throughout his career, Alex has served as a trusted advisor and active business partner to a variety of private and public companies, including a number of founder and family-owned businesses.

At Heritage Growth, he focuses on identifying and investing in private companies, leading structuring and diligence, and advising and serving management teams in achieving their growth objectives. Previously, Alex was a Managing Director and Partner at TM Capital Corp., a boutique investment bank acquired by Janney Montgomery Scott. He joined TM Capital in 2001 and co-founded the firm’s Atlanta office and served as Chief Operating Officer between 2009-2013 and as a Senior Advisor between 2013-2014. Prior to TM Capital, Alex worked in the Consumer, Financial Institutions and Real Estate/Structured Products Groups at Prudential Securities Investment Banking (acquired by Well Fargo) in New York and Atlanta between 1994-2001 and began his career in Commercial Lending at Bank of America.

​Alex earned his MBA with honors from the Booth School of Business at the University of Chicago and graduated from the University of Tampa, where he was a recipient of the President’s Scholarship. He is a Board Member of The 410 Bridge, a Charter Member of the Atlanta chapter of The Indus Entrepreneurs (TIE) and a former Advisory Board Member for the Sykes College of Business at the University of Tampa. Alex and his wife Anne have two children and are active members of St. Mary’s Orthodox Church in Roswell, GA. Alex enjoys art, travel and home improvement projects.

Evan is a Partner at Heritage Growth. With over 30 years of operating and leadership experience honed from growing his own business and advising many others, Evan works closely with founders and owner-operators to nurture their brands, develop their teams, expand their businesses and achieve their personal goals.

​Evan spent over two decades as Co-Owner and CEO of Alternative Apparel, helping grow the t-shirt startup into an international lifestyle brand. Alternative reached its biggest milestones during Evan’s tenure, including being recognized as one of Inc. 500’s fastest growing companies. In 2008, Alternative secured a minority growth investment from Rosewood Capital, and in 2017, Alternative was acquired by Hanesbrands Inc (NYSE: HBI), giving the brand a massive sourcing and distribution platform to expand globally.

Evan earned an Industrial Engineering degree at the Georgia Institute of Technology and then joined Andersen Consulting, now known as Accenture, where his client roster included Chick-fil-A, Georgia Pacific and FedEx. Evan serves in varying leadership positions on several for-profit and nonprofit Boards, including The Davis Academy as Past President and the Marcus Jewish Community Center as its current Board Chair. He is a 2015 graduate of Leadership Atlanta. Evan is also a guest lecturer at the Industrial Engineering School at Georgia Tech and a member of its Board of Advisors. Evan lives in Atlanta and is married with two children and enjoys traveling for fun, playing golf and playing the drums.

Jarrett is a Principal at Heritage Growth. He is responsible for originating and evaluating investment opportunities, performing transaction due diligence and working with management teams to implement operational and growth strategies.

Prior to joining Heritage Growth, Jarrett was employed by Brightstar Capital Partners and Trive Capital, where he was engaged in private equity investments and value creation implementation for companies spanning a variety of industries including niche manufacturing, logistics/recycled services, building products and industrial services. Jarrett started his career at Houlihan Lokey as a member of the Financial Restructuring Group advising on a variety of creditor and debtor-side transactions across a wide array of industries.

Jarrett received his MBA with Dean’s Honors from Columbia Business School and graduated from the Business Honors Program at The University of Texas at Austin where he earned a BBA in Finance. Outside of work, he enjoys playing golf, following the Atlanta Braves and backcountry skiing. He is also an active member of the Milken Young Leaders Circle.

Jack is an Associate at Heritage Growth where he is responsible for evaluating new partnership investment opportunities and add-on acquisitions, including performing financial modeling, due diligence and supporting the structuring and closing of new investments. Jack also works closely with the management teams of current partnership companies to evaluate and implement financial, operational and growth strategies.

Prior to joining Heritage Growth, Jack was employed by Truist Securities, where he worked on mergers and acquisitions for founder and family-owned businesses in the middle market across various industries. Prior to Truist, Jack worked as a financial analyst at Aveanna Healthcare (NASDAQ: AVAH), where he supported operations from financial analysis to acquisition integration. Jack started his career at Ernst & Young as a CPA in their Financial Services Group, working on assurance engagements for clients in the financial services industry.

Jack graduated from Florida State University where he earned a BS in Finance and Accounting. Outside of work, he enjoys fishing, boating, following FSU football, traveling and spending time with his golden retriever Jessie.

Veronica is an Associate at Heritage Growth, where she focuses on Value Creation initiatives across current partnership companies. She works closely with management teams to identify and implement data-driven strategies that enhance operational efficiency, boost profitability and accelerate sustainable growth. Veronica also supports the evaluation of new partnership investment opportunities, with an emphasis on Value Creation and operations.

Prior to joining Heritage Growth, Veronica worked at McMaster-Carr, one of the largest distributors of industrial tools, supplies and maintenance equipment in the U.S., where she led cross-functional initiatives to support warehouse automation at their Chicago facility. She began her career there as a Management Development Associate, focusing on operational efficiency and customer-driven project development.

Veronica holds an MBA from the University of Chicago Booth School of Business and a BA in Cognitive Sciences and Economics from Wellesley College. Outside of work, she enjoys playing pickleball, cheering on the New York Knicks and exploring new destinations – her recent travels include South Africa and India.